The Supernova running shoe is one of the most affordable running shoe on the market, which main benefit is comfort.
The shoe is made for crossing the starting line. Beginning with the insight that running is one of the lowest entry barrier sports, all it takes is the runner to take that first step, lace up and run. The film focuses on 4 real women at different stages of their running journey.
This story resonated especially well as the campaign was released a few months in the pandemic. The new messaging “Ready for sport” was adopted by adidas to rally all campaigns under one strong vision.
The final output was delivered for social, outdoor, print, and TV.
Credits:
Client: adidas
Role: Project Manager
Creative agency: Brand Articulations/ Studio LORE
Production agency: Airbag
Animation agency: Artbox
Selected Works
The Social Hub - Open DoorsProject type
Ace & Tate - A Frame for Every FaceProject type
NIKE Women - EuroProject type
Leen Heyne Jewelry CollectionProject type
Converse - Create NextProject type
NIKE - Summer of 22Project type
Lapierre - Ride Your NextProject type
adidas running - SupernovaProject type
ASICS - Against the oddsProject type
Radio Radio ExhibitionsProject type